25+ Years of Innovative
Creative + Marketing
Elevate Your Brand +
AMPLIFY Your Impact.
Your business has evolved.
it’s time your brand did too —
in just 90 days.
HURRY: ACCEPTING 5 BusINESSes ONLY
90 Days to Elevate Your Brand. Elevate Your Impact.
You’ve built your business with grit and vision. Now it’s time for your brand to match that ambition. The PIL Signature Brand Lift is designed for businesses ready to grow with clarity, confidence, and purpose — creating an identity that looks as strong as the company behind it.
Looking for the brand health checklist? Download it here:
Reserve Your Brand Strategy Session today
PIL Signature Brand Lift
PIL Signature Brand Lift
What You Get in 90 Days:
Exclusive Brand Book:
A comprehensive guide to your brand’s DNA, giving you clarity, consistency, and confidence across every touchpoint. Your vision, persona, target audiences, logo system, colors and graphics.
Logo Concept & Story:
A refreshed identity along with tagline rooted in meaning and aligned with your brand’s long-term vision.
Landing Page Design:
Your digital first impression, reimagined. We craft a high-performing, visually stunning page built to convert.
Video Intro:
A 30 to 90 sec beautifully presented brand reveal that emotionally connects and elevates perception.
Enhancements:
• Social Starter Kit
• Website Development
• Brand Photography Direction
• Email & Launch Campaign Assets
• Full Brand Lift Relaunch — our expert team will launch all brand collateral for you, so you can focus on what matters most: managing your company.
*Enhancements can be added on to the 90 Day Package for an additional fee.
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Why PIL?
For more than 25 years, PIL Creative Group has shaped iconic identities for global luxury and lifestyle brands — from Seabourn and Cunard to Playa Hotels & Resorts and Casa de Campo.
Founded by Patsy Linares, a Miami-based creative visionary, PIL is a boutique brand firm with big creative ideas. Patsy personally oversees the creative direction of every PIL Signature project, ensuring each brand is developed with intention, excellence, and artistry.
The heart of PIL’s approach has always been brand aesthetic intelligence — the art and science of using design, taste, and emotional insight to create meaningful, high-performing brands. It’s what we’ve perfected over two decades, and it lives within our proprietary PIL Cure Process™ — a method that diagnoses, refines, and revitalizes your brand’s visual and strategic essence for maximum ROI.
The Brand Book—
Your Brand’s Blueprint for Growth
Your PIL Brand Book is a comprehensive guide to your brand’s DNA — giving you clarity, consistency, and confidence across every touchpoint. Inside, you’ll find your vision, persona, target audiences, logo system, color palette, and core graphics — all designed to work in harmony.
FOCUSED IDENTITY: We define the space your brand truly owns. From audience targeting to visual direction, your Brand Book provides the focus to create recognition and growth where it matters most.
DESIGNED FOR YOU: This isn’t a formula — it’s a framework. Through deep discovery, we uncover your purpose, personality, and aesthetic — then design a system that’s unmistakably yours.
BRAND CLARITY: A refined articulation of who you are, what you stand for, and how your brand should feel — both inside your organization and out in the world.
BRAND CONSISTENCY: Every detail — from tone to typography — aligned under one unified creative system. No more guesswork. No more mixed messages.
EMPOWERED EXPRESSION: Your team gains the freedom to communicate with confidence — equipped with the tools, visuals, and voice to express your brand with clarity and integrity.
Reserve Your Brand Strategy Session today
Why This Matters:
1. Emotional connection drives buying decisions. Harvard Business Review found that emotionally connected customers are 52% more valuable.
2. Consistent branding increases revenue by 23%. The State of Brand Consistency Report found that consistent visuals, messaging, and identity systems on all platforms drive up business.
3. Strong brand presentation boosts recognition and trust. A strong brand presence and visual identity increase brand recognition by up to 80%, according to Reboot Online.
4. Purpose and aesthetics inspire loyalty. 77% of consumers buy from brands that share their values, according to Tenet.
5. Design-driven companies outperform the S&P Index by 219% over ten years, according to the Design Management Institute
What Our Clients Say
PIL Creative Group has been a trusted partner to Seabourn for over 17 years. They always approach each project with professionalism, flexibility, and a true commitment to excellence.
Brenna Rondorf
Senior Manager, Creative & Content Strategy, Seabourn
Following a multi-million dollar renovation, Patsy Linares and her team at PIL Creative provided new innovative designs to re-brand Casa de Campo resort in the Dominican Republic. They worked tirelessly to meet our tight deadlines, and in the process won awards for their efforts of our designs!
Kimberly Hutchinson
Former Director of Marketing & Public Relations, Casa de Campo
PIL Creative Group played an integral role in the marketing program for Norwegian Cruise Lines. We literally recreated ourselves from a creative standpoint. Importantly, PIL Creative Group was consistent in their commitment to new and innovative design ideas which made us stand out in the highly competitive cruise line marketplace.
Nina Cohen
Former VP Marketing, Norwegian Cruise Lines
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Your Next Chapter Awaits
Every brand has room to evolve, improve, and connect more authentically. With the PIL Signature Brand Lift, you’ll step into 2026 with a brand that not only looks beautiful — but also performs powerfully.
Your Vision. Your Voice. Your Brand — Redefined with PIL.
Backed by over two decades of aesthetic intelligence and our PIL Cure Process™, this is where strategy meets elegance — and creativity becomes growth.
Reserve Your Strategy Session Today
(Only 5 spots available this quarter)
Meet Our Founder
Patsy Linares
Founder, CEO, Creative Director
Number of years with the firm: 20+ years
Years of experience: 35 years
Background & special skills:
Patsy's background includes designing materials for Costa Cruises, Cunard Lines, and Norwegian Cruise Line, where she started and also managed the in-house operations.
Her nearly 35 years of experience also include time spent on both the agency and client sides of the business. This kind of background is invaluable in creating work that is both relevant, effective, and award-winning for her clients.
Our founder's experience varies from collateral design to digital development and cutting-edge marketing training. Patsy holds a Master's Degree in Marketing from Florida International University. She has also had the honor of being a professor of Advanced Graphic Design Strategies for Public Relations at her alma mater, the University of Miami, where she received her Bachelor of Fine Arts in Communication Studies.
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